A hunter once lost his way 
deep inside the jungle while chasing a deer. He used all his navigation 
skills but neither did he find any way out of the jungle nor could he 
find any food to eat for 8 days at a stretch. He started feeling so damn
 hungry that he could eat an entire elephant at one go. Disappointed, he
 lost all hope. And that is exactly when an apple tree caught his sight.
 He collected a dozen apples to feed him for the rest of his search.
As
 he ate the 1st apple, his joy knew no bounds and he just couldn't stop 
feeling grateful and blessed. He thanked life. He thanked God. He could 
not believe his luck when he ate the 1st apple but he was less grateful 
while having the 2nd apple and even lesser grateful when he had the 5th 
apple. Somehow, with each passing apple, the hunger still kept on 
increasing and the joy kept on reducing drastically. He just could not 
enjoy the 10th apple.
Why? He had already taken for 
granted the gift of having found an apple tree in the middle of a forest
 after 8 long days of wandering with hunger. When he took the 10th apple
 in his hand, he was still very hungry but he just did not feel like 
having it any more. Economics calls this diminishing marginal utility. I
 would like to call it diminishing gratitude, in simple words, taking 
things for granted. Or let’s just call it the 10th apple effect.
The
 10th apple did not lack taste, it did not lack the potential to satisfy
 his hunger but the only thing lacking was his gratitude for finding 
food in the middle of the jungle.
The hunter represents
 us. And the apple represents the gifts that life gives us. The 10th 
apple represents our lack of gratitude for these gifts of life and our 
‘take everything for granted’ attitude. As we continue receiving the 
gifts of life, our hunger, our greed keeps on increasing and the joy we 
get from these gifts diminishes.
The 10th apple is as 
sweet as the first apple. If the 10th apple fails to give you as much 
pleasure as the first one, nothing is wrong with the apple, everything 
is wrong with you. If you get bored on a dull day, it is not because the
 day is dull and boring. It is because your gratitude has become dull 
and boring. The gift of life for another day cannot be taken for 
granted. The Nth year of life should seem as exciting as the 16th year, 
as the 25th year, as the 50th year.
Never let the ‘10th apple effect’ make you take these gifts of life for granted. Never let your gratitude for life fade away.
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